When we created our supporters' group for the Canadian Women's National Team, we wanted to build a brand that embodies national unity, inclusivity, and admiration for our players. Hence, The Northern Lights– named after the natural phenomenon that geographically unites the country, evokes inspiration and respect and plays on the idea of being "a guiding light." Like the name, this sense of symbolism is woven into our visual identity.
This project included creating the logo, brand guidelines, social media templates and website. To learn more about the Northern Lights Supporters' Group and the graphic work I've done for them, visit www.northernlightssg.ca or @NLights_SG on Instagram.
Final Crest Design Background. From top to bottom: Primary logo language variations, logo colours and design elements, and special occasion variations.
Northern Lights Stickers.
Crest Design Iterations.
WEBSITE STILLS & SCROLL THROUGHS. From left to right: home page header, home page scroll through, about us page, contact page, CANXNT players' club calendar with broadcast links.
SELECT SOCIAL MEDIA CONTENT.