My design experience is eclectic, however, a through-line connecting it all is my love for creating things and visual storytelling.
ABOUT ME:
With seven years of experience in architecture and graphic design—plus a Sports Business-Focused MBA—I’m passionate about using my design expertise and business acumen to amplify awareness of women’s sports. Whether through creative marketing, compelling storytelling, market analysis, data visualization, or business development, I aim to make a lasting impact.
My dedication to supporting women’s sports sparked co-founding The Northern Lights Supporters’ Group for the Canadian Women’s National Team and leading its creative and marketing efforts. This work has given me hands-on experience in:
• Building a brand from the ground up.• Creating safe and inclusive digital spaces for fans.
• Developing engaging content and managing social media campaigns.
• Leading projects that raise awareness of Canadian women’s soccer.
• Organizing nationwide events to connect supporters.
As a creative problem-solver and willing learner who loves being a part of a team, I am committed to leaving Canadian women’s sports better than I found them. While I know change takes a collective effort, I am eager to bring my passion and skills to help drive progress in this space. Ultimately, it's stories that we love and remember most about sports and whether it's athlete backstories or data analysis, the women's game has countless ones waiting to be told.
To learn more about my professional background, please visit my LinkedIn page.
Skills:
• Content Creation, Photo & Video Editing: After Effects, Canva, Illustrator, InDesign, & Photoshop
• Event Planning & Management: Eventbrite
• Microsoft Office Suite: Excel, PowerPoint & Word
• Web Design: Squarespace & Adobe Portfolio
• Web & Social Media Analytics: Buffer, Communalytic, Google Analytics & Netlytic
• 3D Modelling & CAD: AutoCAD, Rhino & Sketchup
CLIENTS:
• GirlsTalkSportsTV
• North Toronto Soccer Club
• Northern Lights Supporters' Group
• NWSLVancouver
• The NWSL Show
• SheIS
• Vermilion Vanguard